Indian Institute of Management Udaipur Library

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MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.

By: McGrath, Rita Gunther.
Contributor(s): MacMillan, Ian C 1940-.
Material type: materialTypeLabelBookPublisher: Boston : Harvard Business School Press, c2005Description: viii, 264 p. ; 25 cm.ISBN: 1591391237 (hardcover : alk. paper).Other title: Market busters | 40 strategic moves that drive exceptional business growth.Subject(s): Strategic planning -- Handbooks, manuals, etc | Customer relations -- Management -- Handbooks, manuals, etcDDC classification: 658.4/012 Online resources: Table of contents
Contents:
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
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Includes bibliographical references (p. 237-244) and index.

MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

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